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From the Publisher's Desk


Dear Readers,

When we talk about revitalizing a community’s downtown, the images that often come to mind are bustling streets, local shops filled with unique finds, restaurants serving delectable cuisine, and a community alive with energy and vibrancy. But achieving this vision is not a passive endeavor; it demands active participation and a shared commitment from every single one of us.

“Shop local” is not just a catchy slogan — it’s a call to action, a plea to understand the vital role we play in the prosperity and vitality of our own community.

In West Plains, we find ourselves at a crossroads, where the potential for a thriving downtown is palpable, but the journey to reach it requires more than just desire — it requires deliberate choices and a conscious effort from all of us. Special interest groups can initiate the change, local retail shops and restaurants can provide the foundation, but the real catalyst for transformation is us, the people of West Plains.

Let’s talk specifics.

When there’s a need for office supplies, the decision to choose Büro over Amazon becomes a small, yet powerful act of community support. It’s a choice that says, “I believe in investing in my local economy.” The same goes for music enthusiasts. Why turn to Sweetwater for guitar strings when West Plains Music is right at our doorstep? These are the decisions that, collectively, make a significant impact.

Festivals and community events are another arena where our presence and participation matter. It’s easy to dismiss an event if it doesn’t align perfectly with our interests, but every footstep on our downtown streets, every ticket bought, adds to the momentum. It’s a building block towards creating a diverse array of events that cater to all tastes and preferences. So, let’s show up — even if it’s not our usual scene — because our attendance today shapes the events of tomorrow.

Take a stroll through Country at Heart, and it becomes abundantly clear that buying candy there is about more than just satisfying a sweet tooth; it’s an experience, a connection to local heritage that Walmart or an online retailer simply cannot replicate. And when the civic center announces a concert, buying a ticket is more than just an evening out — it’s a vote for more music, more entertainment and more life in our downtown.

It’s tempting to discuss what “they” should be doing to revitalize our downtown, but the true power lies with “us.” Supporting local businesses like Book Nook over ordering books online is a choice. It’s a choice to actively participate in the kind of community we want to live in, to take responsibility for the role we play in shaping it.

Revitalization doesn’t happen by accident. It’s not a passive process that unfolds while we stand by and watch. It’s an ongoing, active engagement. It’s showing up, it’s choosing local, and it’s understanding that every dollar spent in our downtown is an investment in our community’s future.

As we stand at this crossroads, let’s choose the path of active participation and shared commitment. Let’s create a downtown that reflects our values, our desires and our community spirit. Let’s remember that revitalizing our downtown starts with us, and the choices we make today will shape the West Plains of tomorrow.

Together, we have the power to actively create the kind of town we are proud to call home.

Warm Regards,
Chris Herbolsheimer
West Plains Daily Quill and West Plains Gazette